Easy wins: imperfect produce – the perfect solution to food waste

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Read it straight from The Guardian here.

Save money, reduce waste and eat more plants – a subscription for fine-but-odd fruit and veg kicks a lot of goals.

While 5 million Australians go hungry each year, an estimated 7.3m tonnes of food is wasted. In Australia, up to 25% of all vegetables produced never leave the farm, often because they are too oddly shaped for the grocery store.

All the while, these reject fruits and vegetables – also known as “imperfect produce” – remain perfectly good to eat.

Though the numbers sound overwhelming, a solution may emerge from the world of small-scale startup subscriptions.

Subscription shopping exists not just for the makeup-lovers and book-fanatics. Buying a subscription box of imperfect groceries may just be the most convenient way to simultaneously offload your weekly shop for fresh produce and reduce waste.

Farmer’s Pick, a Melbourne-based service, has found a home for more than 100 tonnes of fresh, oddly bent and sometimes blemished produce. Straight from local farms, the produce varies week-to-week, and subscription options cater to single and family households, with boxes starting at $35. The service also partners with Alex Makes Meals, donating up to seven meals to Victorians facing food insecurity for every box sold.

Give the strangely-bent carrot or bumpy potato a try and you’ll support local farmers, reduce your contribution to a growing volume of wasted food each year, and you may just find you consume more fresh produce than ever.

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GREEN GODDESS PASTABy Director - Josh Ball · Last updated Friday, 28 Feb 2024 · 2 min readCheck out all of our posts! << Back to blog

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