A BEAUTIFUL WAY TO FIGHT FOOD WASTE
In Australia, unrealistic beauty standards are applied to food – which means that a shocking 2.4 billion kg of produce is rejected every year, before it even leaves the farm.
That’s why Farmers Pick was created. We’re here to prevent ‘perfectly imperfect’ food from going to waste – and give Aussies a supermarket alternative that’s more sustainable and cost-effective.
FIGHTING FOOD WASTE,
ONE VEGETABLE AT A TIME
In Australia, unrealistic beauty standards are applied to food – which means that a shocking 2.4 billion kg of produce is rejected every year, before it even leaves the farm.
That’s why Farmers Pick was created. We’re here to prevent ‘perfectly imperfect’ food from going to waste – and give Aussies a supermarket alternative that’s more sustainable and cost-effective.
It’s time to ‘eat interesting’
At Farmers Pick, we embrace food that’s weird, wonky or otherwise unusual. This food is every bit as tasty, nutritious and fresh usually fresher than what you’d find on the supermarket shelves.
We started out with fresh produce, home delivered. But since discovering how many pantry staples were discarded for no good reason, we’ve added them to our line-up too.
The Ugly Truth
Fresh produce ends up in waste simply because it’s deemed a ‘non-standard shape’ or has a minor cosmetic blemish.
Supermarkets often throw away food months before the ‘best before’ date.
Our Story
Farmers Pick was established when two friends discovered the disturbing facts about food waste in Australia. Founders Josh Brooks-Duncan and Josh Ball had noticed the cosmetic differences between produce bought fresh from their local markets, and what they saw on supermarket shelves. Questioning why, they learnt the truth about the food industry’s unrealistic beauty standards – and the amount of pressure this placed on growers and the planet.
Their solution? Build a more sustainable, affordable food system.
Gathering a network of 50+ local producers, the duo developed Farmers Pick: a ‘direct to you’ model where fresh, seasonal produce boxes are delivered to customers for up to 30% less than the usual cost. Over time, a range of food staples were added to the offering, and The Pantry was created.
Now, Farmers Pick has a team of over 40 passionate staff and is proud to deliver across metro and regional parts of Victoria, NSW, Queensland and ACT. And our journey has only just begun.
OUR COMMUNITY
FARMS
HAPPY CUSTOMERS
KGS VEGGIES SAVED
meals donated
