{"title":"Steak","description":"","products":[{"product_id":"grass-fed-diced-beef-500g","title":"Grass Fed Diced Beef ~500g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eBring true paddock-to-plate flavour to your kitchen. Our grass fed lean diced beef is made from 100% grass-fed, grass-finished Australian beef, sourced from small family farms. Cattle are raised on natural pasture, never grain-supplemented, and are free from growth hormones.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eWhy it's Better\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e - Raised on pasture year-round with no grain finishing\u003cbr\u003e- Aged up to 14 days to enhance tenderness and flavour\u003cbr\u003e- Butcher-grade cut: leaner chunks for casseroles\u003cbr\u003e- Fresh, never frozen – vacuum-packed for peak quality, giving your family optimal freshness\u003cbr\u003e- Proudly Australian – sourced, processed and packed locally\u003cbr\u003e- No use of growth hormones, mRNA vaccines, or other unnecessary additives such as Bovaer\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eIngredients \u0026amp; Allergens\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e 100% grass-fed beef.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eKnow your Farmer\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Each pack highlights the farm your beef came from, with full profiles available on our website\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eCooking Guide\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eIdeal for slow cooking.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eStorage\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Keep refrigerated below 4 °C. Once opened, consume within 3 days or freeze on the day of purchase and follow food safety guidelines.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Farmers Pick - Chilled","offers":[{"title":"Default Title","offer_id":47339137695976,"sku":"BEEF-DICE-500","price":14.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/8597\/5272\/files\/Dicedbeef_e73b2dca-cd00-4001-ad25-141a2d3d69fe.jpg?v=1747960111"},{"product_id":"grass-fed-beef-oyster-blade-500g","title":"Grass Fed Beef Oyster Blade ~500g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eBring true paddock-to-plate flavour to your kitchen. Our grass fed beef oyster blade is made from 100% grass-fed, grass-finished Australian beef, sourced from small family farms. Cattle are raised on natural pasture, never grain-supplemented, and are free from growth hormones.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eWhy it's Better\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e - Raised on pasture year-round with no grain finishing\u003cbr\u003e- Aged up to 14 days to enhance tenderness and flavour\u003cbr\u003e- Butcher-grade cut: well-marbled, flavourful cut\u003cbr\u003e- Fresh, never frozen – vacuum-packed for peak quality, giving your family optimal freshness\u003cbr\u003e- Proudly Australian – sourced, processed and packed locally\u003cbr\u003e- No use of growth hormones, mRNA vaccines, or other unnecessary additives such as Bovaer\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eIngredients \u0026amp; Allergens\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e 100% grass-fed beef.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eKnow your Farmer\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Each pack highlights the farm your beef came from, with full profiles available on our website\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eCooking Guide\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Grill or slow-cook depending on tenderness preference. For grilling, cook to medium (60–63 °C). For slow-cooking, simmer for 2–3 hours until tender.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003eKeep refrigerated below 4 °C. Once opened, consume within 3 days or freeze on the day of purchase and follow food safety guidelines.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Farmers Pick - Chilled","offers":[{"title":"Default Title","offer_id":47339137958120,"sku":"BEEF-OYST-500","price":15.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/8597\/5272\/files\/OysterBlade1.jpg?v=1747959886"},{"product_id":"grass-fed-beef-eye-fillet-360g","title":"Grass Fed Beef Eye Fillet ~360g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eBring true paddock-to-plate flavour to your kitchen. Our grass fed beef beef eye fillet  is made from 100% grass-fed, grass-finished Australian beef, sourced from small family farms. Cattle are raised on natural pasture, never grain-supplemented, and are free from growth hormones.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eWhy it's Better\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e - Raised on pasture year-round with no grain finishing\u003cbr\u003e- Aged up to 14 days to enhance tenderness and flavour\u003cbr\u003e- Butcher-grade cut: lean steak, tender when seared\u003cbr\u003e- Fresh, never frozen – vacuum-packed for peak quality, giving your family optimal freshness\u003cbr\u003e- Proudly Australian – sourced, processed and packed locally\u003cbr\u003e- No use of growth hormones, mRNA vaccines, or other unnecessary additives such as Bovaer\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eIngredients \u0026amp; Allergens\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e 100% grass-fed beef.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eKnow your Farmer\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Each pack highlights the farm your beef came from, with full profiles available on our website\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eCooking Guide\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eGrill or pan-fry on high heat for 2-3 minutes per side. Cook to your desired doneness. Rest for 5 minutes before serving. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003eKeep refrigerated below 4 °C. Once opened, consume within 3 days or freeze on the day of purchase and follow food safety guidelines.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Farmers Pick - Chilled","offers":[{"title":"Default Title","offer_id":47339138023656,"sku":"BEEF-EYEF-369","price":24.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/8597\/5272\/files\/EyeFillet1.jpg?v=1747959761"},{"product_id":"grass-fed-beef-stir-fry-strips-500g","title":"Grass Fed Beef Stir Fry Strips ~500g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eBring true paddock-to-plate flavour to your kitchen. Our grass fed beef stir fry strips is made from 100% grass-fed, grass-finished Australian beef, sourced from small family farms. Cattle are raised on natural pasture, never grain-supplemented, and are free from growth hormones.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eWhy it's Better\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e - Raised on pasture year-round with no grain finishing\u003cbr\u003e- Aged up to 14 days to enhance tenderness and flavour\u003cbr\u003e- Butcher-grade cut: pre-sliced for fast cooking\u003cbr\u003e- Fresh, never frozen – vacuum-packed for peak quality, giving your family optimal freshness\u003cbr\u003e- Proudly Australian – sourced, processed and packed locally\u003cbr\u003e- No use of growth hormones, mRNA vaccines, or other unnecessary additives such as Bovaer\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eIngredients \u0026amp; Allergens\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e 100% grass-fed beef.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eKnow your Farmer\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Each pack highlights the farm your beef came from, with full profiles available on our website\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eCooking Guide\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Ideal for stir-fry or quick stews. Cook over high heat in a wok or pan for 3–5 minutes. Ensure beef is browned when cooking. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eStorage\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Keep refrigerated below 4 °C. Once opened, consume within 3 days or freeze on the day of purchase and follow food safety guidelines.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Farmers Pick - Chilled","offers":[{"title":"Default Title","offer_id":47339138089192,"sku":"BEEF-STRI-500","price":13.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/8597\/5272\/files\/Stirfry.jpg?v=1747959282"},{"product_id":"grass-fed-beef-burger-patties-600g","title":"Grass Fed Beef Burger Patties ~500g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eBring true paddock-to-plate flavour to your kitchen. Our grass fed beef burger patties is made from 100% grass-fed, grass-finished Australian beef, sourced from small family farms. Cattle are raised on natural pasture, never grain-supplemented, and are free from growth hormones.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eWhy they're better\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e - Raised on pasture year-round with no grain finishing\u003cbr\u003e- Aged up to 14 days to enhance tenderness and flavour\u003cbr\u003e- Butcher-grade cut: formed patties, ideal for grilling\u003cbr\u003e- Fresh, never frozen – vacuum-packed for peak quality, giving your family optimal freshness\u003cbr\u003e- Proudly Australian – sourced, processed and packed locally\u003cbr\u003e- No use of growth hormones, mRNA vaccines, or other unnecessary additives such as Bovaer\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eIngredients \u0026amp; Allergens\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e 100% grass-fed beef, \u003cmeta charset=\"utf-8\"\u003eSalt, Antioxidants (301,316), Canola Oil\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eKnow your Farmer\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Each pack highlights the farm your beef came from, with full profiles available on our website\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eCooking Guide\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Cook thoroughly until the internal temperature reaches 75 °C. For patties, ensure juices run clear and there is no pink in the centre. Rest briefly before serving.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e Storage\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003eKeep refrigerated below 4 °C. Once opened, consume within 3 days or freeze on the day of purchase and follow food safety guidelines.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Farmers Pick - Chilled","offers":[{"title":"Default Title","offer_id":47339138056424,"sku":"PATT-BEEF-600","price":12.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/8597\/5272\/files\/NEW_Grass_Fed_Beef_Burger_Patties_500g.png?v=1773624042"},{"product_id":"grass-fed-beef-new-york-sirloin-500g","title":"Grass Fed Beef New York Sirloin ~500g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eBring true paddock-to-plate flavour to your kitchen. Our grass fed beef new york sirloin is made from 100% grass-fed, grass-finished Australian beef, sourced from small family farms. Cattle are raised on natural pasture, never grain-supplemented, and are free from growth hormones.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eWhy it's Better\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e - Raised on pasture year-round with no grain finishing\u003cbr\u003e- Aged up to 14 days to enhance tenderness and flavour\u003cbr\u003e- Butcher-grade cut: boneless sirloin steak\u003cbr\u003e- Fresh, never frozen – vacuum-packed for peak quality, giving your family optimal freshness\u003cbr\u003e- Proudly Australian – sourced, processed and packed locally\u003cbr\u003e- No use of growth hormones, mRNA vaccines, or other unnecessary additives such as Bovaer\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e Ingredients \u0026amp; Allergens\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e 100% grass-fed beef.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eKnow your Farmer\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Each pack highlights the farm your beef came from, with full profiles available on our website\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eCooking Guide\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Grill or pan-fry on high heat for 2–4 minutes per side. Cook to your desired doneness. Rest for 5 minutes before serving.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003eKeep refrigerated below 4 °C. Once opened, consume within 3 days or freeze on the day of purchase and follow food safety guidelines.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Farmers Pick - Chilled","offers":[{"title":"Default Title","offer_id":47339138220264,"sku":"BEEF-SIRL-500","price":27.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/8597\/5272\/files\/NYStrip.jpg?v=1747958972"},{"product_id":"grass-fed-beef-rump-medallion-500g","title":"Grass Fed Beef Rump Medallion ~500g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eBring true paddock-to-plate flavour to your kitchen. Our grass fed beef rump medallion is made from 100% grass-fed, grass-finished Australian beef, sourced from small family farms. Cattle are raised on natural pasture, never grain-supplemented, and are free from growth hormones.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eWhy it's Better\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e - Raised on pasture year-round with no grain finishing\u003cbr\u003e- Aged up to 14 days to enhance tenderness and flavour\u003cbr\u003e- Butcher-grade cut: lean steak, tender when seared\u003cbr\u003e- Fresh, never frozen – vacuum-packed for peak quality, giving your family optimal freshness\u003cbr\u003e- Proudly Australian – sourced, processed and packed locally\u003cbr\u003e- No use of growth hormones, mRNA vaccines, or other unnecessary additives such as Bovaer\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eIngredients \u0026amp; Allergens\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e 100% grass-fed beef.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eKnow your Farmer\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Each pack highlights the farm your beef came from, with full profiles available on our website\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eCooking Guide\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eGrill or pan-fry on high heat for 2–4 minutes per side. Cook to your desired doneness. Rest for 5 minutes before serving. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003eKeep refrigerated below 4 °C. Once opened, consume within 3 days or freeze on the day of purchase and follow food safety guidelines.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Farmers Pick - Chilled","offers":[{"title":"Default Title","offer_id":47339138547944,"sku":"BEEF-RUMP-500","price":20.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/8597\/5272\/files\/Rump.jpg?v=1747958680"},{"product_id":"grass-fed-beef-scotch-fillet-500g","title":"Grass Fed Beef Scotch Fillet ~500g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eBring true paddock-to-plate flavour to your kitchen. Our grass fed beef scotch fillet is made from 100% grass-fed, grass-finished Australian beef, sourced from small family farms. Cattle are raised on natural pasture, never grain-supplemented, and are free from growth hormones.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eWhy it's Better\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e - Raised on pasture year-round with no grain finishing\u003cbr\u003e- Aged up to 14 days to enhance tenderness and flavour\u003cbr\u003e- Butcher-grade cut: richly marbled premium steak\u003cbr\u003e- Fresh, never frozen – vacuum-packed for peak quality, giving your family optimal freshness\u003cbr\u003e- Proudly Australian – sourced, processed and packed locally\u003cbr\u003e- No use of growth hormones, mRNA vaccines, or other unnecessary additives such as Bovaer\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eIngredients \u0026amp; Allergens\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e 100% grass-fed beef.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eKnow your Farmer\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e Each pack highlights the farm your beef came from, with full profiles available on our website\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003eCooking Guide\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eBBQ or pan-fry on high heat for 2–4 minutes per side. Cook to your desired doneness. Rest for 5 minutes before serving.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003cbr\u003eKeep refrigerated below 4 °C. Once opened, consume within 3 days or freeze on the day of purchase and follow food safety guidelines.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Farmers Pick - Chilled","offers":[{"title":"Default Title","offer_id":47339139105000,"sku":"BEEF-SCOT-500G","price":29.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/8597\/5272\/files\/ScotchFillet1.jpg?v=1747958544"},{"product_id":"grass-fed-beef-burger-patties-600g-copy","title":"Grass Fed Beef Italian Meatballs ~500g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eBring true paddock-to-plate flavour to your kitchen. Our grass fed beef meatballs are made from 100% grass-fed, grass-finished Australian beef, sourced from small family farms. 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