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Our Mission

Our Mission

OUR MISSION

Our mission is simple.

Reduce on-farm food waste in Australia by 50% by 2023, and save households 30% on their shop!

This is one tall order, and we need your support!

We are on a mission to change the food system because it is the single fastest way to make positive changes in the lives of every Australian, and reverse climate change.

Why should you care?!

1 - It increases the cost of Every. Single. Shop.

Every time the supermarket rejects a perfectly good piece of produce, the pressure is put back on the farmer to recoup their costs. They are forced to charge a premium price for what they do sell and this is ultimately passed on to you. By accepting the ugly buggers, you can consistently save 30% and directly address food waste.

1 - It increases the cost of Every. Single. Shop.

Every time the supermarket rejects a perfectly good piece of produce, the pressure is put back on the farmer to recoup their costs. They are forced to charge a premium price for what they do sell and this is ultimately passed on to you. By accepting the ugly buggers, you can consistently save 30% and directly address food waste.

2 - Food Waste Sucks!

Over 2.4 billion KG of produce never leaves the farm (wait what, that is so many zero’s…). This is a HUGE drain on our county’s resources. Things like water, labour, fertiliser, electricity, petrol and land. What’s more; the 2.4b KG that is wasted can release methane gas which destabilises our world’s climate.

2 - Food Waste Sucks!

Over 2.4 billion KG of produce never leaves the farm (wait what, that is so many zero’s…). This is a HUGE drain on our county’s resources. Things like water, labour, fertiliser, electricity, petrol and land. What’s more; the 2.4b KG that is wasted can release methane gas which destabilises our world’s climate.

There are so many reasons to care about food waste, and we are going to show you why!